Paris (Texas) Regional Medical Center has begun its rebranding initiative as part of its parent company's Lifepoint Health logo and name change.
The Brentwood, Tenn.-based health system rolled out a new heart-shaped logo, lowercased the "p" in its name, and renamed its behavioral and rehabilitation health sectors to Lifepoint Behavioral and Lifepoint Rehabilitation.
Paris Regional Medical Center was selected to be the first hospital to be rebranded. The hospital will incorporate the heart-shaped logo and change its name to Paris Regional Health.
The rebranding process will begin later this year and take several months to complete, according to an Oct. 18 Paris Regional Health news release.