Marketing firm Finn Partners is collaborating with digital health company OffScrip Health to work on the multimedia marketing campaign "Heartbreak in America's Heartland-Crisis in Rural America."
The campaign will look to raise awareness and propose solutions to the healthcare challenges facing rural Americans. The multipart documentary series will be available on OffScrip's podcast network and features input from numerous companies, nonprofit organizations and academic institutions.
"Living in the heartland has become increasingly difficult for Americans, and with this unprecedented narrative podcast documentary, we will present noted policy, community, and industry leaders working to change this reality," OffScrip Health co-founder Matthew Zachary said in the Oct. 26 Finn news release. "The Finn collaborative spirit and readiness to work with like-minded partners to make a measurable difference made it clear with whom we should partner to address this significant American challenge, which needs many allies to succeed."