SocialClimb, a software-as-a-service healthcare marketing company, has raised $8.5 million in a growth funding round led by Spring Capital Partners and Resolve Growth.
The company plans to use the funding for product development and market expansion.
SocialClimb's platform is designed to help physician-owned practices, private equity-owned practices and large hospital groups acquire new patients by collecting reviews and using analytics to place advertisements, according to a Nov. 8 SocialClimb news release.
"SocialClimb's platform allows healthcare groups to identify and target prospective patients in HIPAA-compliant and unique ways. The platform tracks patient acquisition costs from marketing efforts down to an individual patient name – gone are the days of marketing guesswork in healthcare," Spring Capital Director Chad Rigdon said.