Nationwide Children's Hospital begins new holiday marketing campaign

Columbus, Ohio-based Nationwide Children's Hospital is beginning its inaugural "Light up the Lawn, Light up a Life" holiday campaign designed to raise money for the hospital and bring holiday cheer to pediatric patients, NBC4 reported Nov. 16.

The campaign consists of multicolored butterfly-themed lights on the hospital lawn that will light up anytime a $10 or more donation is made to the hospital. The campaign will begin Nov. 16 and end on Dec. 31.

Donations can be made online, where a livestream of the butterfly lights is also on display.

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