Iowa City-based University of Iowa Health Care is rolling out a rebranding campaign that will give its facilities new names and a new logo.
University of Iowa Health Care Medical Center will be the new name for University of Iowa Hospitals & Clinics, according to a Dec. 14 news release from the health system.
Additionally, Mercy Iowa City will gain a new identity upon finalizing its affiliation with UI Health Care, slated for early 2024, in which the existing Mercy Iowa City campus will be designated as UI Health Care's downtown campus, while the present Mercy hospital will be named University of Iowa Health Care Medical Center Downtown.
UI Health Care, the UI Carver College of Medicine, UI Health Care Stead Family Children's Hospital, and UI Health Care Holden Comprehensive Cancer Center will also receive new logos, according to the press release.