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Big brands are marketing mental health
Big companies, like General Motors, Coca Cola and Kimpton Hotels are placing mental health front and center in their marketing, reported The Wall Street Journal March 27. -
Washington hospital may change name of 'maternity center' to be more gender inclusive
Kirkland, Wash.-based EvergreenHealth Medical Center may change the name of its family maternity center after staff members said "maternity" excludes pregnant people who do not identify as women. -
New York Community Hospital renamed to reflect new affiliation
Brooklyn-based New York Community Hospital was renamed Maimonides Midwood Community Hospital, Brooklyn Paper reported March 25. -
YouTube's physician influencers
Healthcare professionals have taken to YouTube to reach their patients. From giving out health advice to breaking down the complexities and realities of being a physician in the healthcare industry, the platform is becoming a place for healthcare providers to create their own brand, MM+M reported March 24. -
Penn Medicine launches art campaign to honor healthcare workers
Philadelphia-based Penn Medicine launched a digital art campaign March 24 that pays homage to healthcare workers. -
Henry Ford Health System rebrands: 3 things to know
Henry Ford Health System dropped "system" from its name and launched a rebrand, the Detroit-based health system said in a March 22 news release. Here are three things to know: -
Indiana bans misleading medical ads
Indiana Gov. Eric Holcomb recently signed a bill designed to improve transparency for patients by banning medical title misappropriation in advertisements. -
Johnson & Johnson renames medical device branch
Johnson & Johnson renamed its medical device company to Johnson & Johnson MedTech, dropping the previous name. -
New public health ad campaign features healthcare's biggest names
Some of the biggest leaders in healthcare have teamed up in a new advertising campaign encouraging parents to get their children vaccinated against COVID-19, CBS reported March 17. -
5 things for hospitals to consider when monitoring online patient reviews
Search engines are usually the first place patients go when seeking a healthcare provider, so it's imperative hospitals keep tabs on their online reputation, according to a report released March 16 by brand management firm Reputation. -
HHS targets parents in latest COVID-19 vaccination campaign
HHS is focusing on parents in a new video ad campaign aimed at boosting COVID-19 vaccination rates in children, The Hill reported March 17. -
Hospital rebrands: 6 recent name changes
Here are six hospitals and health systems that have announced name changes or other rebranding efforts since Feb. 28. -
San Diego VA Medical Center renamed in honor of fallen army nurse
A Veterans Affairs medical center in San Diego was renamed March 14 in honor of a fallen Army nurse. -
5 recently launched healthcare marketing campaigns
Here are five healthcare marketing campaigns Becker's covered since Feb. 23: -
Patient group launches campaign advocating for Biogen Alzheimer’s drug Aduhelm
A patient group launched a $1 million campaign designed to pressure federal agencies to loosen proposed restrictions on Biogen's Alzheimer's drug, MM+M reported March 14. -
Trust, the less-discussed social determinant of health
How much trust a patient places in the healthcare system is a significant determinant of good health behavior, according to a report released March 10 by marketing consultancy firm Edelman. -
How St. Jude's is encouraging young people to get HPV vaccines
Memphis, Tenn.-based St. Jude Children's Research Hospital launched its "Path to a Bright Future" campaign on March 4, International HPV Awareness Day. -
Medical marketing budgets increased by 15%
Healthcare and medical marketing budgets were up by 15 percent in 2021, but they still fell below pre-pandemic levels, MM+M reported March 8. -
Keck Medicine launches new 'Limitless' campaign
Los Angeles-based Keck Medicine of the University of Southern California has launched its first campaign —called "Limitless" — in partnership with advertising agency Doner. -
Allscripts expands online application store
Allscripts relaunched its online application store to showcase more certified apps and devices available to its clients.
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