Los Angeles-based Keck Medicine of the University of Southern California has launched its first campaign —called "Limitless" — in partnership with advertising agency Doner.
Doner will lead the brand strategy across TV, creative, print, radio and digital, starting with a 30-second spot titled "Beyond," which aims to show how Keck Medicine goes the extra mile for its patients, the health system said in a March 7 news release. The campaign also includes a 15-second online and radio spot that will launch in the Los Angeles region, in addition to new digital banners, print and out-of-home advertising.
"The Keck Medicine physicians, health care professionals and staff are dedicated to empowering patients to reach their potential as together we strive to make the impossible possible," said Jeana Rettig, chief marketing and communications officer at Keck Medicine, in the release.
"Through this campaign and new partnership, we've had the opportunity to help Keck Medicine cut through the clutter. Our goal was to show how it helps patients across and beyond Southern California, a message we'll continue to reinforce as we move forward together," said Doner CEO David DeMuth.