Tim Rosa, the former chief marketing officer for Google-owned health and fitness tracking company Fitbit, left for the same position at healthcare start-up Transcarent.
At the at-risk pricing model healthcare service provider Transcarant Mr. Rosa will oversee the strategy and execution of marketing, including product, commercial and brand marketing according to the May 25 press release. At FitBit, Mr. Rosa was key in scaling the brand into a top 20 consumer brand, built its marketing and helped in the company's IPO.
"His experience in launching and scaling world-class brands and impactful health services that drive global consumer engagement will be critical as Transcarent continues to expand our offering to provide more members with the health and care experience they deserve," said Transcarent CEO Glen Tullman.