Centennial, Colo.-based Centura Health entered into a 10-year partnership with the Denver Broncos and will be the football franchise's official healthcare partner.
Under the partnership, Centura Health will gain naming rights for the Denver Broncos training facility, according to a May 15 press release from the Denver Broncos. The training facility will be dubbed the Centura Health Training Center.
In addition, Centura Health will receive media and marketing assets with the partnership, which will include displaying its signage at the Broncos training facility as well as brand recognition, as its logo will appear on the Broncos' media backdrop for non-gameday press conferences.
The two will also collaborate on community and employee engagement opportunities.