Here are the 10 most-read marketing stories from Becker's during the first half of 2023.
1. Who spent $1M to disparage a hospital?
2. Johns Hopkins All Children's faces backlash in wake of Netflix documentary
3. Why Geisinger will keep its name under the Kaiser deal
4. 'We never saw Risant Health coming': What leaders are saying about the Kaiser-Geisinger deal
5. 5 COVID-19 vaccine brand names, explained
6. Viewpoint: Hospitals should spend money on staffing, not Super Bowl ads
7. NYU Langone sues Northwell over similarities in advertisements
8. The 'potential is mind-blowing': How hospitals use ChatGPT for marketing
9. Martha Stewart, a sword and a pineapple: Her Pfizer ad
10. Patient 'influencers,' reaching Gen Z: Why hospitals are on TikTok