7 Hospitals, Health Systems That Recently Changed Names

The following organizations announced changes to their name, logo or brand within the past month.

1. Gundersen Lutheran Health May Drop "Lutheran" From Name
Gundersen Lutheran Health System in La Crosse, Wis., may undertake a rebranding campaign that could involve dropping "Lutheran" from its name. Officials think "Lutheran" could confuse people who may not realize the system is not a religious organization.

2. Belmond and Wright Medical Centers in Iowa Adopt New Names
Belmond (Iowa) Medical Center and Wright Medical Center in Clarion, Iowa, changed their names to Iowa Specialty Hospital. The hospitals are affiliated with Iowa City-based University of Iowa Hospitals and Clinics.  

3. Children's Memorial Hospital in Chicago Adopts New Name
Children's Memorial Hospital in Chicago adopted a new name during a ribbon-cutting ceremony for its new $915 million facility, becoming Ann & Robert H. Lurie Children's Hospital of Chicago.

4. Pardee Hospital in North Carolina Develops New Culture After Logo Change
Pardee Hospital in Hendersonville, N.C., is working to change its culture after modifying its logo to reflect its partnership with Chapel Hill-based UNC Health Care System.

5. New Name for Oconto Hospital in Wisconsin Highlights Bellin Affiliation
Oconto (Wis.) Hospital & Medical Center was renamed the Bellin Health Oconto Hospital. The renaming coincides with the hospital's $15 million expansion, which is slated for completion this summer.

6. St. Mary Medical Center in California Changes Name to St. Joseph Health, St. Mary
St. Mary Medical Center in Apple Valley, Calif., changed its name to St. Joseph Health, St. Mary to better reflect its connection with parent, Orange, Calif.-based St. Joseph Health.

7. Children's Hospital Boston Reworks Name
Children's Hospital Boston made a small change to its name, rearranging the words to become Boston Children's Hospital. The revised name is what most people call the hospital anyway, according to the hospital's chief of marketing and communications, Margaret Coughlin.

More Articles on Hospital Name Changes:

Hospitals Increase Ad Spending to Stand Out in Competitive Market
Naming Challenges: When and Why to Consider a Brand Makeover
10 Secrets of Top Hospital Marketers




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