While most consumers (81 percent) prefer physical and in-person healthcare experiences, younger generations are becoming more accepting of digital encounters as their first choice, according to a recent Accenture report.
For its 2020 Digital Health Consumer survey, Accenture polled consumers across five generations about their preferred choices when it comes to digital health options, such as virtual care and wearable technologies.
When asked about their preferences for virtual care as opposed to in-person, here are the percentage of survey respondents who said they prefer virtual or digital experiences with physicians and other medical professionals.
- Silent generation (1928-45): 7 percent
- Baby boomers (1946-64): 9 percent
- Gen X (1965-80): 22 percent
- Millennials (1981-96): 33 percent
- Gen Z (1997-2001): 41 percent