Find out the leading strategies and tactics to attract top talent to your healthcare organization.
Healthcare Recruiting Trends
Recruiting trends have continued to evolve to meet current demand. Advancing technology and a strong push for more virtual healthcare options have created a need for flexible or home-based/remote healthcare jobs. Highlighting social responsibility and investing in brand awareness have become popular strategies for healthcare systems looking to attract new physicians. Which physician recruitment strategies work, and which are better left behind? Our list includes some of the top methods and unique approaches successful physician recruitment programs have adopted.
Top 10 Strategies and Tactics to Recruit Physicians
1. Engage Your Community
Community-focused care is a priority for many healthcare providers. When attracting new physicians to hard-to-fill positions, make sure to highlight your inclusiveness and community involvement. The knowledge that they’re making a difference in vulnerable patient populations can be a strong strategic draw when recruiting physicians.
2. Offer Competitive Compensation
As the job market continues to be competitive, attractive salaries and benefits packages are a must. Transparency is especially critical. Complicated compensation models can be frustrating for candidates, and they may be discouraged from accepting an offer if yours is not clear. If you have difficulty explaining your comp model, consider revising it.
If you cannot afford to offer higher pay than other competing institutions, consider your compensation offerings as a whole. Insurance, time off, flex time and other non-monetary draws can make your open positions more appealing to potential physicians.
3. Promote Balance
One great strategy to attract physicians to your organization is to emphasize balance. In a 2022 survey, 85% of physicians stated work-life balance is the most important factor when job searching. Many providers find a hybrid work schedule or an entirely home-based position to be particularly appealing. Greater work-life balance, low commute times, lower risk of burnout and more efficient processes are all upsides to a hybrid or fully virtual model.
If you have hybrid and virtual positions open, you should implement tactics to ensure interested candidates can find them. For example, you could include a filter on your career site for virtual and hybrid roles. Offering PTO, mental health support, sabbaticals, scheduling flexibility and similar benefits can also draw more physicians to your team.
Read our full article to get the remaining 7 top physician recruitment strategies. Want to discuss provider recruitment solutions with our partner development team? Start the conversation today.
About Provider Solutions & Development
Provider Solutions & Development is a community of experts founded within Providence, a purpose-driven, 51-hospital health system, out of a clear need to reinvent provider recruitment. Today we’re partnered with 100+ integrated delivery systems, hospitals and medical groups across the country. We’re not focused on quotas and we don’t work on commission. Through relentless innovation and partner-tailored solutions, we’ve created a holistic, personalized provider recruitment experience. It’s why our providers don’t just take the job, they put down roots.
Learn how Provider Solutions & Development can help you recruit physicians and APCs better, faster and for good.