This episode features Stacey Brandt, Executive Vice President, Chief Strategy and Marketing Officer at Tampa General Hospital. Here, she discusses how she is currently looking at strategy & competition, her focus on building service lines, what she thinks about big tech & retail disruptors in healthcare, and more.
Summary
Stacey Brandt of Tampa General Hospital Discusses Strategies for Success in Healthcare Industry
Introduction
In a recent episode, Stacey Brandt, Executive Vice President and Chief Strategy and Marketing Officer at Tampa General Hospital, shared her insights on how the hospital has seen revenue growth in recent times. She discussed the macro and micro level strategies that they prioritize to stay competitive in the market. She also highlighted the importance of partnerships with big tech and retail disruptors in healthcare.
Macro and Micro Level Strategies
Tampa General Hospital has been fortunate to have seen some revenue growth this past year. They look at strategy in two ways, the macro level and micro level, both short term and long term. They prioritize by looking at what their core differentiators are and what they are the best at to stay competitive in the market.
Partnerships with Big Tech and Retail Disruptors
Amazon, CVS Health and United Healthcare can be potential partners if they get it right, providing more services, access, navigation and high quality care in a cost-effective way. Stacey believes that strategic partnerships with these companies can help lower costs for payers and patients.
The TGH of Tomorrow
Stacy is also excited about working on care coordination and utilizing design thinking to create the TGH of tomorrow. She is also excited about partnering with healthcare startups in order to help source innovative solutions that can help operational problems. As the Chief Strategic Officer, she believes that midsize systems have an advantage when it comes to agility and being able to pivot quickly in times of financial difficulty.
Note: This is an AI generated transcript, not edited by a staff writer and is solely intended for educational purposes. If you have any questions/concerns, reach out to podcasts@beckershealthcare.com
This episode aired on 10/31/2022 and can be listened here.
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