In this episode, we are joined by Sarah Sharfstein, Vice President of Category Development and Strategy at Aspen Dental, to discuss incremental growth through aligners and the flexibility of Motto aligners to consumers. This podcast is sponsored by Aspen Dental.
Summary
How Aspen Dental's Sarah Sharfstein Discusses Incremental Growth Through Aligners
Aspen Dental's Vice President of Category Development and Strategy, Sarah Sharfstein, joined the latest episode of a podcast to discuss incremental growth through aligners and the flexibility of Motto aligners to consumers. The podcast is sponsored by Aspen Dental.
Generating Business Growth in Dental Practices
Sarah Sharfstein talks about how dental practices can generate business growth and what distinguishes model clear aligners from other in-office aligners and DIY aligners. According to her, aligners are a great way to attract adult patients, as they are less intimidating and less noticeable than traditional braces. She further added that aligners offer a lower barrier to entry for people who may not have considered orthodontic treatment before.
Uniquely Positioned for Consumer Needs
Sarah Sharfstein emphasizes that Aspen Dental is uniquely positioned to meet the consumer where they are and provide them with an affordable, convenient, and consistent experience. This is because Aspen Dental has over 900 locations across 43 states, making it easily accessible to patients who value convenience.
The Flexibility of Motto Aligners
Motto aligners are designed to offer more flexibility to patients who may lead busy lives. According to Sarah Sharfstein, Motto aligners are the preferred choice for patients who may not be able to visit the dentist office as regularly as they would like. This is because they are made using a high-quality, multi-layer material that reduces the frequency of aligner changes.
The Bottom Line
Aligners have become an increasingly popular choice for adult orthodontic treatment. Aspen Dental is uniquely positioned to meet the needs of consumers by offering an affordable, convenient, and consistent experience. Motto aligners, in particular, are designed with busy patients in mind, offering flexibility and a reduced frequency of aligner changes. This makes them an appealing choice for patients who may lead busy lives.
Note: This is an AI generated transcript, not edited by a staff writer and is solely intended for educational purposes. If you have any questions/concerns, reach out to podcasts@beckershealthcare.com
This episode aired on 12/06/2022 and can be listened here.
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