In this episode Paul Merrild, President, HealthSparq & Kyruus and Jeff Stewart, System Director, Strategic Marketing at CHRISTUS Health out of Texas join us for an important discussion on member experience. Tune in as they dive into how putting a strong focus on accurate data shapes the consumer's perspective. This episode is sponsored by HealthSparq.
Summary
Putting a Focus on Accurate Data Shapes the Consumer's Perspective
Introduction
In this episode, Paul Merrild, President of HealthSparq, and Kyruus' Iris, and Jeff Stewart, System Director of Strategic Marketing at CHRISTUS Health, discuss the importance of accurate data in shaping the consumer's perspective. Sponsored by HealthSparq, listen in as they discuss the transition towards improving the overall experience for members and patients.
The Importance of Accurate Data
Paul and Jeff explain that accurate data through payer provider collaboration can lead to a stronger member experience. Rather than simply checking boxes, the industry is transitioning towards focusing on improving overall experience for members and patients.
Understanding Consumer Decisions
Christus Health looks at data such as directory usage to better understand how people make decisions and differentiate themselves from competitors. This understanding helps CHRISTUS Health create personalized solutions that cater to the specific needs of their patients, leading to a better overall experience.
Evolving Digital Health Offerings
Paul and Jeff discuss how digital health offerings are evolving and the need to create a foundation of data and connectivity to help consumers make informed decisions. Telemedicine and remote patient monitoring also provide better care for patients, especially those in their homes. It's important to create an ecosystem of cooperation and integration to ensure consumers have access to the best information possible.
Improving the member and patient experience starts with accurate data and understanding consumer decisions. As the industry continues to evolve and prioritize the consumer, it will be crucial to focus on creating an ecosystem of cooperation and integration for the best possible outcomes.
Note: This is an AI generated transcript, not edited by a staff writer and is solely intended for educational purposes. If you have any questions/concerns, reach out to podcasts@beckershealthcare.com
This episode aired on 03/16/2023 and can be listened here.
Subscribe to Beckers Healthcare Podcast here.