Software and IT companies Salesforce and Accenture are partnering to bring generative artificial intelligence tools to healthcare, life sciences and biopharma companies.
Building on previous generative AI collaborations, the companies will use Salesforce's Data Cloud and AI tools to increase productivity in healthcare. Salesforce and Accenture have already developed a tool that evaluates legacy pharma patient services and a tool that uses generative AI to give patients and providers a clear view of their data, according to a Nov. 6 Accenture news release.
Salesforce and Accenture have also worked with Cencora to help the pharma giant use data to drive patient engagement.
"The rapid pace of science and technology advancements is making treatment decisions more complex," Emma McGuigan, senior managing director and enterprise & industry technologies lead at Accenture, said in the news release. "Data and AI will drive differentiation around how life sciences organizations engage with their customers. Together with Salesforce, we can help organizations establish a digital foundation to support omni-channel experiences across sales, service and marketing with data and intelligence at the core."