Wellth, a digital health platform that uses behavioral economics to help users reach their health goals, raised $20 million in series B financing.
The company will reinvest the capital into its app and expand its team. Wellth's app uses artificial intelligence and machine learning to get patients to follow through with health behaviors.
Venture capital firm SignalFirm led the funding round.
"Wellth is uniquely positioned as the leading behavior change company in healthcare. The team has taken an innovative approach through a data-driven, behavioral economics lens to effectively activate, engage and drive lasting impact for patients struggling to manage their health," Frank Williams, Wellth's board chair, said in the release. "This core competency can be applied to drive vastly improved health outcomes and significantly lower medical costs. As a result, the company has driven impressive growth through relationships with the nation's leading health plan and provider-based organizations."