Ann Arbor-based University of Michigan Health System is revamping its brand to showcase its three-part, integrated mission of patient care, medical education and healthcare research.
Beginning Jan. 9, the health system will go by the name Michigan Medicine. The name change is also meant to signal the newly streamlined leadership for U-M Medical School and medical affairs at the University of Michigan. Marshall Runge, MD, will lead both divisions in a combined role as dean of the medical school, executive vice president for medical affairs and CEO of Michigan Medicine.
"Under our new name, Michigan Medicine, we will continue our longstanding tradition of breaking new ground in healthcare research, education and patient care that impacts people across the globe," Dr. Runge said in a press release announcing the name change. The health system chose to streamline leadership between the medical school and hospital to increase collaboration between the two entities.
"Patients should only see better patient care as we minimize operational redundancies and increase greater cohesiveness between units," Dr. Runge said. "We will be better poised for success going forward."
The name of the medical school — U-M Medical School — will remain the same.
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