Scott Becker was a guest on BackTable, a podcast network that provides advice and insights for leaders within the healthcare industry, to discuss the evolution of healthcare media.
In this episode, Becker speaks with hosts Dr. Aaron Fritts and Dr. Bryan Hartley to discuss the obstacles presented by artificial intelligence and ChatGPT in the ever-changing media landscape.
Mr. Becker outlined his strategies for building meaningful connections with audiences, standing out amid the surplus of available information and executing highly engaging and interactive conferences. He highlights Becker's Healthcare's strategic shift from brand advertising to lead generation advertising as a pivotal success in distinguishing itself within the highly competitive field. The approach places Becker's team members one step ahead of the dynamic healthcare trends and perspectives by staying thoroughly informed and paying special attention to audience engagement.
Mr. Becker discussed how anticipating shifts and prioritizing readers' key concerns fosters sustainable relationships with the audience that translates into a growing demand and desire to attend Becker's Healthcare events.
Following the record-breaking Becker's 14th Annual Meeting in April, Becker's is hosting upcoming fall events tailored to the relevancy of healthcare leaders today, such as the Health IT Meeting, Dentistry Roundtable, ASC Conference, Payer Issues Roundtable, CEO + CFO Roundtable and Chief Pharmacy Officer Summit.