Georgia's Hutcheson Medical Center Contracts With PR Firm to Boost Marketing Efforts

Hutcheson Medical Center in Ft. Oglethorpe, Ga., has finalized a short-term contract with a public relations firm to boost its marketing efforts, according to a Times Free Press report.

Hutcheson Medical Center, which has been managed by Erlanger Health System since April, continues to experience monthly operating losses of at least $1 million. The hospital's current year-to-date loss amounts to $12.5 million, according to the report.

Related Articles on Hospital Marketing Efforts:

Akron Children's Vows to Change Marketing After Complaint
Advertising for Hospitals Rose 20.4% in First Six Months of 2011
University of Michigan Health Launches $3.5M Ad Campaign

Copyright © 2024 Becker's Healthcare. All Rights Reserved. Privacy Policy. Cookie Policy. Linking and Reprinting Policy.

 

Featured Whitepapers

Featured Webinars