St. Louis-based Ascension is rebranding sites in Texas, Alabama, Florida, Kansas and New York.
In a news release, the nation's largest nonprofit Catholic health system said hospitals and other care sites in six markets will rebrand under the Ascension name. They are:
- Seton in the Austin region and Providence in Waco, Texas
- Sacred Heart in the Pensacola, Fla., region and Providence in Mobile, Ala.
- Lourdes in Binghamton, N.Y.
- St. Vincent's in Birmingham, Ala.
- St. Vincent's in Jacksonville, Fla.
- Via Christi in Wichita, Kan., and central Kansas
The rebranding is part of Ascension's national unified brand strategy. The system said it initially rebranded sites in its two largest markets, Michigan and Wisconsin, and rebranding sites in the six additional markets marks the next phase.
"During this time of change in our industry, we are empowered to continue strengthening Catholic healthcare as we fully transition to a unified brand," said Ascension President and CEO Anthony Tersigni, EdD. "Our brand identity is rooted in our mission to deliver compassionate, personalized care to all, with special attention to persons living in poverty and those most vulnerable. The adoption of a consistent identity across our systems of care fosters collaboration and ultimately ensures our patients receive the right care in the right setting at the right time through a truly integrated national system."
Nick Ragone, Ascension's chief marketing and communications officer, echoed Dr. Tersigni, saying, "A unified, consistent brand makes it easier for consumers to navigate sites of care from a brand they trust, both physically and online, and with mobile devices, where most healthcare engagements now begin. Moreover, our unified identity supports our shift to a more quantitative marketing model that is allowing us to better understand the people we serve and anticipate needs before they even enter our doors. It means having a strong, accessible brand that consumers trust and find convenient and connected."