Altamonte Springs, Fla.-based Adventist Health System revealed plans Aug. 14 to rebrand its nearly 50 hospitals to become a single consumer-centric, identifiable organization.
The system's facilities and care sites will adopt the name AdventHealth and a new logo beginning Jan. 2, 2019. Officials said the goal of the rebranding effort is to help patients and consumers more easily distinguish the system's care locations.
"We are transforming to be a more consumer-focused healthcare system to better meet the needs of those we care for and the communities we serve," said Terry Shaw, president and CEO of Adventist Health System. "Becoming AdventHealth allows us to be a fully integrated and distinguishable health system across all aspects of the care continuum, while also speaking to our Christian healing ministry, message of wholeness and our rich Seventh-day Adventist roots."
The organization spent eight months preparing to rebrand. Officials said they plan to implement a television and print ad campaign in various markets nationwide discussing the change. Alterations to facilities' signage and logos, excluding the system's joint-venture locations, will take place in January.