Google's expected sales for the fourth quarter of 2021 were 27 percent higher year-over-year because of an increase in digital advertising on the company's online search, video and internet platforms, The Wall Street Journal reported Feb. 1.
As people spent the beginning of the pandemic sequestered in their homes, companies turned to Google to market their products to the demographic. This was a major contributing factor to Google's sales of $72.23 billion and profit of $19.91 billion from October to December 2021, the Journal reported, citing analysts surveyed by FactSet.
During this same period in 2020, Google reported $56.9 billion in sales and $15.23 billion in profit, making 2021's expected sales 27 percent higher, according to the report.
Most of the company's growth came from e-commerce advertisers who were looking to reach consumers through Google's search engine.