Amazon discounts healthcare in Prime Day first

Move over socks and printer cartridges. Amazon is also discounting healthcare for Prime Day.

The online retailer is selling discounted memberships for its healthcare company One Medical as part of the annual sales event. Amazon bought One Medical in February for $3.9 billion, giving the Big Tech company big inroads into healthcare. The primary care chain has more than 200 clinics across the United States.

The Prime Day memberships are part of a trend toward "sales" in healthcare, whether on Black Friday or through tech companies. These events could become even more attractive as patients face an affordability crisis with insurance premium hikes expected to lag inflation.

Through July 12, Prime members can get their first year's membership to One Medical for $144 a year, Amazon said July 6. That's a 28 percent savings over the typical annual rate of $199. The memberships give patients 24/7 access to virtual care, online appointment scheduling and prescription renewals.

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