Fitbit, Pretaa partner to launch wearable tech for substance abuse treatment

Substance abuse analytics company Pretaa is partnering with wearable health company Fitbit to incorporate Fitbit into its substance abuse treatment program.

Pretaa will analyze health information from patients with substance abuse disorders wearing Fitbit and alert care providers, family and friends when they need extra support. Fitbit Health is now part of Google, according to the Oct. 11 Pretaa news release.

"Pretaa's analytics platform pairs actionable guidance with positive reinforcement to improve treatment outcomes, build resiliency, and reconnect friends and family with their loved ones in recovery," Pretaa CEO Michael Madon said. "And we are excited to have Fitbit Health Solutions as a technology partner because of their focus on driving behavior change to improve lives and their ability to deliver a differentiated, personalized experience focused on health and wellness."

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