***GetWell
***Nearly 40% of Medicaid beneficiaries say they "sometimes, rarely or never" understand communications from their health plan. Recognizing the barriers they face is critical to improving their care experiences, as well as ensuring payers and providers meet business objectives, mandates and benchmarks.
Addressing care experiences and beneficiaries' perceptions is not simple, however. This guide outlines key obstacles in educating, communicating and connecting with Medicaid beneficiaries and strategies organizations can use to overcome these challenges.
Learnings include:
- Perceptions that Medicaid beneficiaries have toward their healthcare providers and health plan
- How factors like limited English proficiency and cultural norms impact engagement with healthcare
- Strategies and tips to address whole-person health through empathetic digital communication