New York City-based NYC Health + Hospitals on May 10 unveiled the public health system's first comprehensive nurse recruitment campaign, Nurses4NYC.
The campaign aims to help fill nurse positions and expand access to community-based primary care in New York City, according to a news release.
NYC Health + Hospitals officials said the campaign uses the tag line "Heal the City. Build a Career" to attract nurses committed to the health system's mission.
It will include posters and video testimonials from NYC Health + Hospital nurses, and will be supported by social media advertising, according to the release. The system also will participate in nursing job fairs.
The campaign announcement comes during National Nurses Week and as NYC Health + Hospitals expands care management and ambulatory care.
Areas with the most need for nurses are emergency room/trauma, ambulatory care, home care and correctional health services/behavioral health.
Applicants may email their resumes to nurses4nyc@nychhc.org.
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