How Amazon is diversifying its MBA applicant pool

In comparison to recent years, when the nation's most powerful companies centered MBA recruiting efforts on about 20 top-ranked U.S. business schools, they are now casting a much wider net, The Wall Street Journal reports.

Amazon, Goldman Sachs and Bain & Co. are reportedly among the major companies that are broadening the scope of their MBA recruitment. Amazon's strategy shift, in particular, is being felt by the nation's elite MBA programs: According to WSJ, Cambridge, Mass.-based MIT Sloan School of Management and Evanston, Ill.-based Kellogg School of Management at Northwestern University both reported declines of 60 percent in the numbers of graduates recruited by Amazon between 2016 and 2019.

The Haas School of Business at the University of California Berkeley, New York City-based Columbia Business School and NYU Stern School of Business also reported steep drops in Amazon-bound MBAs.

One institution that has not felt the squeeze of Amazon's diversification efforts, however, is the Georgia Institute of Technology's Scheller College of Business in Atlanta. Kevin Stacia, an MBA career coach and corporate relations manager at Georgia Tech, told WSJ their numbers haven't changed, likely because many of the school's MBA graduates did undergraduate work in technology and engineering.

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