Medical device industry group AdvaMed on Friday launched a television ad campaign, urging Congress to kill the ACA's device tax, which took effect Jan. 1 after a two-year suspension, according to The Wall Street Journal.
Here are four things to know.
1. While the device tax has long been opposed by device companies and lawmakers on both sides of the aisle, the 2.3 percent levy was included in the GOP's tax legislation signed by President Donald Trump last month.
2. Device companies must supply their first device tax payment to the IRS by Jan. 29. Lobbyists hope they can get Congress to suspend or reveal the tax before this date.
3. The ads will initially run in several states, including Texas and New York, which are the home states of Senate Majority Whip John Cornyn and Minority Leader Charles E. Schumer, respectively, according to The Washington Times.
4. AdvaMed said it plans to spend millions of dollars on the campaign, eventually rolling out digital and print ads.
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