Startup Fabric Health is partnering with laundromats to provide customers waiting for their loads to be done with healthcare services from blood pressure checks to mammograms, Fast Company reported Feb. 2.
Fabric Health works with insurance companies to gather information on their customers and demystify their plans face to face.
A typical family may spend two hours on the weekend in laundromats and might be among the kind of people who don't have time to visit a physician for a checkup.
"You have to meet busy families where they are, in the time that they have," cofounder Allister Chang told Fast Company.
Fabric Health is working with laundromats across Philadelphia but wants to expand nationwide. That said, the partnerships the startup makes with laundromats are expected to be long term; the co-founders hope to make connections with the people who frequent them.
"You've got to make a commitment to the community," co-founder Courtney Bragg told Fast Company. "I think people are skeptical of people who kind of parachute in and out. And so we don't just leave."