Lake View Hospital in Two Harbors, Minn., which is affiliated with Duluth, Minn.-based St. Luke's Hospital, announced it has changed its logo to match that of St. Luke's.
Lake View Hospital's family practice clinic, Lake View Clinic, and its Lake View Pharmacy have also changed their logos to the three white waves in a circle of blue to more clearly reflect its relationship with St. Luke's, according to the news release. The three waves represent healing, harmony and life, and pay "tribute to the water that represents the region," the release states.
Logos will be updated in the coming months.
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Lake View Hospital Changes Logo to Show Link to St. Luke's
Lake View Hospital in Two Harbors, Minn., which is affiliated with Duluth, Minn.-based St. Luke's Hospital, announced it has changed its logo to match that of St. Luke's.
Lake View Hospital's family practice clinic, Lake View Clinic, and its Lake View Pharmacy have also changed their logos to the three white waves in a circle of blue to more clearly reflect its relationship with St. Luke's, according to the news release. The three waves represent healing, harmony and life, and pay "tribute to the water that represents the region," the release states.
Logos will be updated in the coming months.
More Articles on Hospital Branding:
https://www.beckershospitalreview.com/strategic-planning/jefferson-regional-medical-center-changes-name-to-jefferson-hospital.html
https://www.beckershospitalreview.com/strategic-planning/22-questions-for-building-a-healthcare-brand.html
https://www.beckershospitalreview.com/strategic-planning/the-inextricable-link-between-brand-and-culture-in-healthcare.html
