HMA Adds Bayfront Brand to 7 Hospitals

Seven Health Management Associates-owned regional hospitals along Florida's Gulf Coast have changed their names to reflect their affiliation with St. Petersburg, Fla.-based Bayfront Health System, which the Naples, Fla.-based Health Management acquired in a joint venture earlier this year.

The rebranding is intended to strengthen the clinical connection between the hospitals, which are located "within a two-hour radius" of one another, according to a news release.

The seven hospitals are:

•    Bayfront Health Brooksville (Fla.), formerly Brooksville Regional Hospital
•    Bayfront Health Dade City (Fla.), formerly Pasco Regional Medical Center
•    Bayfront Health Port Charlotte (Fla.), formerly Peace River Regional Medical Center
•    Bayfront Health Punta Gorda (Fla.), formerly Charlotte Regional Medical Center
•    Bayfront Health Spring Hill (Fla.), formerly Spring Hill Regional Hospital
•    Bayfront Health St. Petersburg (Fla.), formerly Bayfront Medical Center
•    Venice (Fla.) Regional Medical Center, which will retain its name but add "an Affiliate of Bayfront Health" to its title.

More Articles on Hospital Branding:

University of Michigan Health System Gains Affiliation, Part-Ownership in MidMichigan Health
Cleveland Clinic Heart Center Affiliates With Fisher-Titus Medical Center, Bellevue Hospital
Premier Health Partners Drops "Partners" From Name

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