Estes Park (Colo.) Medical Center is launching a new brand, according to an Estes Park Trail-Gazette report.
The 25-bed critical access hospital is seeking to differentiate itself from other healthcare organizations through a brand promise: "providing a unique experience as provider of choice, achieving engagement of staff and employees and igniting passion and creating perception of value," according to the report.
The hospital also has a new motto, "Expect excellence," a new logo and is updating its website, according to the report. In addition, the hospital recently renamed the multispecialty group Family Medical Clinic at Estes Park Medical Center as Estes Park Medical Group.
The hospital plans to roll out its new brand in the next few months, during which it will also begin interviewing people for the role of CEO, according to the report.
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