Atlanta-based Emory Healthcare has launched a new brand, including a tagline, new logo and advertisements.
On Thursday, the system began a series of television, print and digital ads asking questions about the healthcare industry today and in the future. The ads' theme and Emory Healthcare's new tagline is "We're all in this together," which reflects its commitment to patients and families and the organization's common goal of quality care.
Emory Healthcare also introduced a new logo, but it is only one part of the rebranding, according to President and CEO John Fox. "This is not just a new logo, signage or new ads. This is about who we are, how we are able to reduce costs while continuously [improving] quality and where we are going as an organization," he said in the release.
The branding campaign aligns with the system's Emory's Care Transformation Model, an initiative based on continuous improvement that began in 2009.
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