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Jeff Patterson. COO of Desert Regional Medical Center (Palm Spring, Calif.). Mr. Patterson, 36, was named COO of Palm Springs, Calif.-based Desert Regional Medical Center in 2013. He has held a number of administrative positions within Tenet Healthcare, the parent company of DRMC. These include serving as senior director of business development for Tenet's Southern States Region, which comprises 14 acute care hospitals with more than 3,500 beds, as well as COO and associate administrator for business development at Lake Pointe Health Network in Rowlett, Texas. He was named one of Palm Springs Life magazine's 40 Under Forty in 2014.