In fiscal year 2011, donations to non-profit hospitals, which include cash gifts and pledges, rose 8.2 percent to a total of $8.94 billion, according to a report from the Association for Healthcare Philanthropy.
That total surpassed the previous record of $8.59 billion set in FY 2008. However, the AHP's report said although donations grew significantly, the cost of raising those funds "remained close to post-recession highs."
Overall, hospitals reported a return on investment (measured as funds raised per dollar spent) of $3.24 in FY 2011 — a 19-cent increase from FY 2010.
"Philanthropy is absolutely vital for not-for-profit healthcare organizations, and it is encouraging to see that recent trends in giving have been more promising," William McGinly, PhD, president and CEO of AHP, said in the news release. "Foundations that maintained their efforts during the recession and its aftermath are beginning to experience some significant progress."
That total surpassed the previous record of $8.59 billion set in FY 2008. However, the AHP's report said although donations grew significantly, the cost of raising those funds "remained close to post-recession highs."
Overall, hospitals reported a return on investment (measured as funds raised per dollar spent) of $3.24 in FY 2011 — a 19-cent increase from FY 2010.
"Philanthropy is absolutely vital for not-for-profit healthcare organizations, and it is encouraging to see that recent trends in giving have been more promising," William McGinly, PhD, president and CEO of AHP, said in the news release. "Foundations that maintained their efforts during the recession and its aftermath are beginning to experience some significant progress."
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