In this episode we are joined by Hally Pinaud, Vice President of Product Marketing at Podium, to discuss how to build a review presence online, how often you should ask for reviews, how to measure the ROI of a review program and more. This episode is sponsored by Podium.
Summary
How to Build a Strong Online Review Presence with Podium
Introduction
In a recent podcast episode, Hally Pinaud, Vice President of Product Marketing at Podium, joined the show to talk about how to build a review presence online. Hally shared valuable insights on how often you should ask for reviews, how to measure the ROI of a review program, and more. This episode is sponsored by Podium.
Starting an Online Review Presence
According to Hally, starting with Google and Facebook is a great way to begin building an online review presence. She also recommends expanding to specialty review sites such as HealthGrades and ZocDoc. Hally suggests looking at competitors to get a sense of what kind of reviews you should be aiming for and recommends asking for reviews after every interaction with a patient.
Shop Talk: Season Two
Podium recently launched season two of their series Shop Talk, which dives deeper into how to create an amazing reviews program and the steps you should take to build your online presence with a great reputation. The series covers a range of topics such as building out your Google Business profile, why you shouldn't be looking to get reviews from bots, and how to measure the ROI of a review program. To learn more, check out their YouTube channel.
Conclusion
If you’re looking to build a strong online review presence, it’s important to start with Google and Facebook and expand to specialty review sites. Asking for reviews after every interaction with a patient is crucial, as it helps you to constantly build and improve your online reputation. In addition, learning from your competitors and keeping up with industry trends through resources like Podium’s Shop Talk series are great ways to stay ahead of the game.
Note: This is an AI generated transcript, not edited by a staff writer and is solely intended for educational purposes. If you have any questions/concerns, reach out to podcasts@beckershealthcare.com
This episode aired on 09/22/2022 and can be listened here.
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