This episode features Brian Deffaa, Chief Marketing Officer at LifeBridge Health. Here, he discusses his background, how the CMO role has evolved, different ways LifeBridge is making access to their services more convenient for consumers, the importance of connectivity, and more.
Summary
Get to Know Brian Deffaa, Chief Marketing Officer of LifeBridge Health
LifeBridge Health is a $3 billion revenue full continuum of care health system based in the greater Baltimore area, with five acute care hospitals. It started out by serving the Jewish community that did not have easy access to healthcare. Today, it is making it easier for all consumers to access their services.
Evolving Role of CMO
The Chief Marketing Officer Brian Deffaa believes the role has changed significantly in the past few years from just marketing service lines to being an advocate for people's wellness journey. The focus should be on providing convenient solutions to consumers and being there when and where they need them.
Importance of Connectivity
To make the consumer's journey seamless, Deffaa emphasized the importance of creating a connected experience with digital tools. For example, LifeBridge Health provides online appointment scheduling and an app that centralizes all of their services. They provide value to customers on a daily basis, instead of simply advertising their services.
Access to Convenient Solutions
LifeBridge Health is focused on making access to their services more convenient for consumers. They work to provide solutions to common healthcare issues, such as transportation. They offer free shuttle services to and from their hospitals and senior centers. They also provide extended hours of operation to accommodate busy schedules.
Conclusion
As the Chief Marketing Officer of LifeBridge Health, Brian Deffaa knows the importance of making healthcare accessible to all. By providing convenient solutions and a connected experience for consumers, LifeBridge Health is changing the way people think about their wellness journey.
Note: This is an AI generated transcript, not edited by a staff writer and is solely intended for educational purposes. If you have any questions/concerns, reach out to podcasts@beckershealthcare.com
This episode aired on 03/21/2023 and can be listened here.
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