In this episode we are joined by Dutch Rojas, Senior Vice President of Sano by Nomi Heath, to discuss private practice physicians, ASCs, and physician-owned hospitals as they exist in the free market. Tune in to hear about Direct Healthcare, SurgeryForward contracts, cash pay patients, and more. This episode is sponsored by Sano by Nomi Health.
Summary
In this episode we discuss private practice physicians, ASCs, and physician-owned hospitals in the free market
In this episode, we are joined by Dutch Rojas, Senior Vice President of Sano by Nomi Health, to talk about private practice physicians, ambulatory surgery centers (ASCs), and physician-owned hospitals in the free market. We dive into topics such as Direct Healthcare, SurgeryForward contracts, cash pay patients, and more.
Dutch Rojas: Senior Vice President of Sano by Nomi Health
Dutch Rojas is the Senior Vice President of Sano by Nomi Health. He is an advocate for private practice physicians, ASCs, and price transparency and has become a prominent speaker at physician specialty conferences and financial institutions symposiums. With his extensive international experience, having traveled to 11 different countries and fluency in multiple languages, Dutch offers valuable insights in this episode.
Direct contracting between employers and physicians
One of the key topics discussed in this episode is direct contracting between employers and physicians. Dutch highlights the benefits of this approach for both surgery centers and employers. He emphasizes how these contracts have seen exponential growth since COVID and their impact on plan members, who enjoy benefits such as no copay, no deductible, and no co-insurance, making the incentive to choose ASCs or private practice doctors high.
The importance of price transparency and cash pay patients
Dutch emphasizes the importance of price transparency and its role in incentivizing employers and plan members to seek the best care at the best price. He also shares his perspective on cash pay patients and encourages physicians to consider building their own Shopify stores. By providing transparency in prices and payment options, physicians can empower patients and adapt to the changing landscape of healthcare.
Forward contracts and stability in healthcare
Another topic discussed in this episode is forward contracts. Dutch explains how these contracts involve using utilization data to predict future needs and preemptively contracting with healthcare providers. This approach helps stabilize financials and brings stability to the healthcare industry. Dutch also shares valuable advice for entrepreneurs and founders, emphasizing the importance of giving back and being mentors to others.
Dutch Rojas, a senior vice president at Sano by Nomi Health, wraps up the episode by sharing his experiences as an investor in 17 healthcare startups. He highlights the importance of time management and being a great mentor in order to succeed as an entrepreneur.
Note: This is an AI generated transcript, not edited by a staff writer and is solely intended for educational purposes. If you have any questions/concerns, reach out to podcasts@beckershealthcare.com
This episode aired on 06/16/2023 and can be listened here.
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