Genealogy company Ancestry is planning a push into healthcare, according to Business Insider.
The company has been recruiting for positions on a health team, including roles in engineering, communication and alliance management.
"The Ancestry mission of empowering journeys of personal discovery is expanding to health and wellness, and through our leadership in DNA science, we are helping grow healthier family trees for everyone," one job posting reads.
Ancestry's CEO Margo Georgiadis told Business Insider that the company's goal is to create a product that improves the health of a person holistically. The company has not announced official plans to enter the healthcare arena.
"When we think about not just the potential of the core business enabled by technology, but what you do every day, the possibilities in consumer genomics to help really shift to individualized medicine, the opportunities are just endless," Ms. Georgiadis told Business Insider.
A push into healthcare may put Ancestry in direct competition with consumer genetics company 23andMe, according to the report.