Hospitals are stepping up the game at their imaging centers to woo women to undergo mammogram screening regularly, The New York Times reports.
NewYork-Presbyterian/Weill Cornell Medical Center in New York City is putting special care into making its new imaging locations "bright and lively," with trendy wallpaper and furniture, snacks and goody bags. A Fairview Health Services clinic in Eagan, Minn., offers patients a "VIP night," which involves chair massages, beverages, warm robes, freebies like pedicure accessories, and of course, a mammogram.
The hope is that a less intimidating environment will encourage more women to get screened. From a financial perspective, hospitals say many women are the healthcare decision-makers in their families, so ensuring they have a good mammogram experience means they may make more appointments with that system down the line. It has also helped some hospitals negotiate better rates with payers.
Read more here.
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