Attracting physicians and patients to a hospital is critical to success. To that end, hospital and health system marketing departments perform crucial functions to help hospital leaders share their successes and attract volume.
Here are 10 of the most-read Becker's stories on hospital and health system marketing and communications.
1. 5 Retail Principles for a More Effective Hospital Market Share Strategy
2. 9 Considerations Hospitals Can't Overlook When Marketing Specialty Programs
3. Why Top Hospitals Have Inadequate Websites: 10 Things to Know
4. 9 Digital Patient Engagement & Hospital Marketing Strategies to Improve Patient Acquisition and Retention
5. 6 Strategies to Engage Physicians in Hospital Marketing
6. No More Excuses: Why You Must Include Social Media in Your Hospital's Marketing Strategy
7. Who's Viewing Your Hospital's Social Media Page — And Why?
8. Communicating a Hospital Crisis: Best Practices for 4 Scenarios
9. Crisis Communication During a Data Breach: 5 Best Practices
10. 8 Best Practices for Managing a Hospital's Reputation