A recent blog post from Select International discusses how organizations can use Geofencing to attract candidates.
Editor's Note: This article originally appeared on Select International's website.
We’ve spent a lot of time discussing the rising demand for nurses and other healthcare professionals, and with good reason. Increasing demand for care coupled with an aging healthcare workforce means the candidate pool isn’t sufficient to meet the need. It’s probably the number one concern of healthcare talent professionals. So, what can organizations do to attract candidates to fill their open positions? You could take a page from the playbook that marketers have been using for several years – advertising to potential candidates using a tactic called geofencing.
What Is Geofencing?
Geofencing is a location-based service in which an app or other software uses GPS, Wi-Fi, or cellular data to trigger a pre-programmed action when a mobile device enters a virtual boundary set up around a geographical location. Depending on how the geofence is set up, it can send push notifications, text messages, alerts, or send targeted advertising on social media.
Retail marketers have been using this technique for several years to advertise discounts and coupon codes to customers who enter a targeted area around their stores. The goal is to attract them to stop in and make a purchase. If you’ve ever used the social media app Snapchat, you’ve probably added one of its location-based filters to a photo or video you shared. If I asked you how they made those and your answer was geofencing, you’d be correct! There are many other applications that this is being used for, but on to the important question. Click here to continue>>
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