WellSpan, Good Samaritan Hospital align brands following integration

Lebanon, Pa.-based Good Samaritan Hospital has aligned its brand identity with York, Pa.-based WellSpan Health to reflect the two entities' recent consolidation, according to the Lebanon Daily News.

Good Samaritan officially became part of WellSpan on July 1 and is now called WellSpan Good Samaritan. It has a new logo, which will be incorporated into updated signage, a new multimedia advertising campaign and other materials, according to the report.

Over the next several months, the brand alignment will also be incorporated into Good Samaritan's Lebanon County outpatient centers and physician services.

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