Winston-Salem, N.C.-based Novant Health announced a strategy to tie all facilities across four states under one brand and a new logo.
Under the strategic branding campaign, as of April 17 all facilities will include the name "Novant Health" and a facility locator to reflect the consistent quality at all Novant Health sites of care. For example, Forsyth Medical Center will change its name to Novant Health Forsyth Medical Center. In addition, Novant Health developed a new logo that all facilities will adopt throughout 2013.
Novant Health's branding strategy aligns with its overall strategy of delivering remarkable care, according to the news release. "We have made significant progress to transform healthcare, but the next, logical step in our journey is to tie our system together," said Carl Armato, president and CEO of Novant Health, in the news release.
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Under the strategic branding campaign, as of April 17 all facilities will include the name "Novant Health" and a facility locator to reflect the consistent quality at all Novant Health sites of care. For example, Forsyth Medical Center will change its name to Novant Health Forsyth Medical Center. In addition, Novant Health developed a new logo that all facilities will adopt throughout 2013. Novant Health's branding strategy aligns with its overall strategy of delivering remarkable care, according to the news release. "We have made significant progress to transform healthcare, but the next, logical step in our journey is to tie our system together," said Carl Armato, president and CEO of Novant Health, in the news release.
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