Fresenius rebrands dialysis division

Waltham, Mass.-based Fresenius Medical Care North America announced Wednesday it has renamed its dialysis service division "Fresenius Kidney Care" to highlight its focus on the kidney care it provides at more than 2,200 dialysis centers around the country.

"We created this name to better communicate our approach to helping people with kidney disease thrive and continue doing the things that matter most to them," William Valle, executive vice president of FMCNA and president of Fresenius Kidney Care, said in a statement. "We do this by providing high-quality, personalized care, support and resources to help people lead more meaningful and fulfilled lives."

To accompany this change, the division launched a new website that provides consumers with educational materials on treatment options, nutrition information and renal disease facts. Fresenius Kidney Care has also launched Facebook, Twitter and YouTube channels to better engage its patient community.

"While Fresenius Kidney Care is the new name of our dialysis division, our culture of innovation and the high-quality clinical care we've provided to people with kidney disease for decades remains the same," Mr. Valle said in the announcement. "Our highly-trained and skilled teams not only care for our patients' physical needs, they also empower them to thrive on and live their healthiest, fullest lives possible."

 

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