Lawrenceburg, Ind.-based Highpoint Health held a ribbon cutting ceremony Tuesday in honor of its rebranding after 59 years as Dearborn County Hospital, according to Eagle Country Online.
The name change was accompanied by a new logo, mission and vision statements, and brand promise.
"We are all extremely excited about our new brand," said Michael Schwebler, Highpoint Health president and CEO, according to Eagle Country Online. "Rebranding is so much more than just changing your name, logo or colors. While the changing of logos or corporate colors may be included in rebranding, that is only one small part of a much more in-depth and comprehensive process."
The hospital's growth was a major factor in the rebrand, according to Rob Moorhead, secretary of the hospital's board of trustees.
"As this hospital organization has evolved over time, the previous name and logo no longer accurately reflected our facilities, our wide range of providers and services or even the geographic area in which our patients live and work," Mr. Moorhead said, according to Eagle Country Online.