New York City's public health system is adopting a new name — NYC Health + Hospitals — and ditching the word "corporation."
1. The system will also rename its 11 hospitals, long-term care centers and dozens of community based health centers. For instance, Bellevue Hospital Center will be renamed NYC Health + Hospitals/Bellevue. Lincoln Medical and Mental Health Center will become NYC Health + Hospitals/Lincoln.
2. The system unveiled the new logo to its 42,000 employees today with brand celebrations at many of its 70+ patient care locations.
3. "Our new brand graphics symbolize a true evolution as we transition from a hospital-centric corporation to a healthcare delivery system focused on providing an exceptional patient experience and building healthy communities," said NYC Health + Hospitals President Ram Raju, MD.
4. The rebranding is all part of the system's "2020 Vision" expansion plan, which was rolled out in 2014. The plan seeks to increase the number of patients using the system to 2 million annually and double membership in MetroPlus Health Plan to 1 million by 2020.
5. NYC Health + Hospitals isn't the only new healthcare name in town. In September, Great Neck, N.Y.-based North Shore-Long Island Jewish Health System shared its 2016 plan to rebrand to Northwell Health. The names of all of the health system's hospitals will remain intact, however. Michael Dowling, president and CEO, said the system needed strong brand recognition within and beyond the New York metro area. He said Northwell name is "unique, simple and approachable, and better defines who we are and where we are going."