A number of healthcare organizations ran ads during Sunday's Super Bowl between the Philadelphia Eagles and New England Patriots.
Here are five examples.
1. Cleveland Clinic ran an existing TV spot promoting its Express Care Online app. The ad ran in Northeast Ohio.
2. As one of the sponsors of the Minnesota Super Bowl Host Committee, Rochester, Minn.-based Mayo Clinic and other committee groups spearheaded a sex trafficking awareness initiative called RiseUpGifts.org. An ad for the initiative, which encourages people to purchase gifts to help sex trafficking victims, ran during the Super Bowl on NBC affiliates in the Rochester and La Crosse/Eau Claire, Wis., markets.
3. New York City-based NYU Langone Health ran ads highlighting orthopedics during the game on local TV stations in the NYC metropolitan area. The ads, which may be viewed here and here, also ran in the Palm Beach, Fla., area, where NYU Langone recently opened two new ambulatory sites.
4. UPMC had multiple Super Bowl spots, which ran in the health system's regional markets. One spot featuring Mark Boughton, mayor of Danbury, Conn., exhibits the regional and national reach of UPMC. UPMC's other Super Bowl ads, which can be viewed here, here, here and here, aim to highlight the organizations "collaborative culture" and how it is attracting clinicians and researchers worldwide.
5. Lucile Packard Children's Hospital Stanford in Palo Alto, Calif., ran two spots related to its new hospital, one before kickoff and another during halftime. The spots, No. 1 and No. 7 under "TV spots," ran solely in the Bay Area.
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